NOT AN ARTIST, the international research project led by IED Istituto Europeo di Design to investigate the professions of contemporary culture arrives to Los Angeles with the Toyboyz Edition during LA Design Festival.

IED and the Italian Institute of Culture in Los Angeles (IIC LA) propose an exhibition investigating the artistic phenomenon of Toy Design through the work of four distinguished personalities: J.LED, Tokidoki, Fidia Falaschetti and Massimo Giacon.

The opening of the group show will feature a special  conference exploring the role of the Professions involved in the business of Toy Design, with the participation of Giorgia Mannucci – Art Manager, Igor Zanti – Art Curator, Valeria Rumori IIC – Director and the protagonists of the show.

NOT AN ARTIST is curated by Jacopo Manganiello and Igor Zanti.